Wrike

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Основная информация
Компания

Drive measurable results as our Head of Paid Digital

Lead digital strategy at Wrike the enterprise-ready collaborative work management platform that powers cross-functional excellence at scale. Our fully configurable platform serves as the digital backbone for forward-thinking organizations, enabling contextual collaboration in a secure environment that adapts to your team's unique needs.

As Head of Paid Digital, you'll leverage Wrike's powerful analytics to make data-driven decisions that generate exceptional ROI. You'll benefit from seamless integration with your entire tech stack, connecting marketing efforts directly to business outcomes without juggling multiple systems.

Join the platform specifically designed for marketing teams and service organizations. Bring your digital expertise to a solution that combines intuitive design with enterprise-grade capabilities where your strategic vision can drive our next phase of growth.

Ready to transform digital performance at a company that transforms how enterprises work? Apply today.

Job description

About the Role:

Paid Digital Strategy & Execution

Develop and lead an integrated paid digital marketing strategy aligned with overall business and marketing goals.
Own and optimize paid channels (search, social, display, retargeting, etc.), continuously iterating to improve performance and ROI.
Plan and manage budgets, forecast spend, and provide accurate reporting on channel performance.

Campaign Management & Optimization

Oversee end-to-end campaign planning and execution, from keyword selection and ad creative to landing pages and conversion tracking.
Conduct ongoing A/B testing of ads and landing pages to improve conversion rates, reduce cost per acquisition (CPA), and maximize return on ad spend (ROAS).
Partner with the marketing operations team to implement robust tracking and ensure data accuracy across platforms.

Analytics & Reporting

Lead the development of dashboards and regular performance updates to share insights and recommendations with senior leadership.
Monitor and analyze metrics (e.g., CTR, CPC, CPA, MQLs, pipeline contribution) to determine campaign effectiveness.
Proactively identify areas of opportunity and improvement through data-driven insights.

Collaboration & Cross-Functional Alignment

Collaborate closely with content marketing, product marketing, and sales teams to develop and refine messaging, offers, and targeting.
Work with design and creative resources to produce compelling ads and landing pages that effectively convey our value proposition.
Provide thought leadership and best practices to team members, ensuring consistency and cohesion across all digital channels.

Team Leadership & Development

Lead and mentor a team of digital marketing specialists and/or external agencies, ensuring goal alignment, skill development, and team efficiency.
Foster a culture of continuous learning, experimentation, and professional growth.

Your Qualifications:

Bachelors degree in Marketing, Business, or a related field.
6+ years of digital marketing experience, with a strong knowledge on paid acquisition in a B2B SaaS environment.
Deep understanding of PPC, display advertising, remarketing, and paid social platforms (e.g., Google Ads, LinkedIn Ads).
Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms (e.g., Marketo).
Advanced knowledge of conversion rate optimization (CRO), tracking (UTMs, pixels), and tag management.
Analytical Mindset: Demonstrated ability to analyze data, draw insights, and make strategic recommendations for continuous improvement.
Leadership: Proven experience building, managing, and mentoring high-performing teams, both internally and with external agencies.
Communication: Exceptional written and verbal communication skills, with the ability to influence cross-functional stakeholders.

What we offer

28 calendar days of paid vacation
Sick leave compensation
Life insurance plan
Health insurance plan
Fitness plan (800 EUR/year)
Parental leave
2 volunteer days
Full-remote & On-demand access to Co-working space
Utility allowance (30 EUR/month, subject to taxation)

Вы можете узнать среднюю зарплату на эту должность на palgad.ee.

Место работы

Эстония

Возможность удалённой работы

Тип работы

Полный рабочий день

Навыки:

Digital marketing Problem solving Google marketing tools Leadership People management Attention to details Analytical thinking Social Media Marketing

Языки

Английский

Контактное лицо
Aziza Talhi
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Wrike is an intelligent work management platform that brings all people and work into one place to remove complexity, increase productivity, and allow everyone to focus on their most purposeful work. With unmatched flexibility, security, and intelligence, Wrike breaks down barriers hindering modern work and powers the futures of over 20,000 happy customers, including Citadel, Estée Lauder, Nickelodeon, Nielsen, Ogilvy, Siemens, and Sony. Built for teams and organizations looking to collaborate, create, and exceed goals every day, Wrike is the only scalable work management solution organizations need to optimize and move fast in a competitive world

Вебсайт компании: https://www.wrike.com/vay/